AI Insights · Timothy · January 2021
Top Food & Diet Tracking iOS Apps in Latin America: Q4 2020 Performance
An analysis of the top five food and diet tracking iOS applications in Latin America during Q4 2020, highlighting their downloads and user trends. Insights provided by Sensor Tower.
In the fourth quarter of 2020, the food and diet tracking app category saw varied performance among the top iOS applications in Latin America. Sensor Tower's data provides us with a clear view of how these apps fared in terms of downloads, revenue, and active users.
MyFitnessPal: Calorie Counter experienced a fluctuation in revenue, peaking at nearly $11K in early and late November, while downloads saw a steady decline from over 12K to roughly 7.7K by the end of December. The weekly active users also tapered off from approximately 491K to 451K during the same period.
BodyFast: Intermittent Fasting showed an upward trend in revenue, with a notable spike to over $11K in the last week of December. Downloads had a significant rise in the final week, jumping from around 4.7K to over 14.5K. Active users dipped towards the middle of the quarter but rebounded to nearly 30K by year's end.
YAZIO Calorie Counter & Diet saw its revenue peak at the end of December at over $10K, while downloads also increased during the holiday season, reaching over 11.7K. The app's active users grew from about 124K to over 155K in the final weeks of the quarter.
Simple: Weight Loss Coach had varied revenue outcomes, with highs in early October at over $7K and a rise at the end of December, reaching $2.2K. The app's downloads remained relatively low compared to others, with a slight increase to 1.6K by the quarter's end. Active users saw an overall increase from around 3.9K to over 9K.
Technutri: Healthy Weight Loss exhibited a steady revenue with a rise to nearly $4K in the last week of December. Downloads saw a boost in late October but followed a downtrend, ending at around 3.1K. Active users peaked in late October at approximately 18.4K but decreased to around 11.4K by the end of the quarter.
For more in-depth insights on the performance of these apps and others in the category, Sensor Tower's full suite of analytics is available.